Category Archives: Social Marketing

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good.

Why You Need a Strong Social Media Presence

In the business of marketing your products and services, a strong social media presence is a necessity. Whatever you do in your promotions and campaigns for your books, if without a vast audience who are potential customers, all the efforts you exerted will be put to waste. There is no denying that Google Plus, Facebook…

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How Google Plus Can Help Your Business

Google is one of the world’s best technology platform, and just like all social networking sites, Google has its unique version of connecting with people through Google Plus. Established in the year 2013, and as of January 2015, it has reached over 343 million active users according to surveys. We may all have a profile…

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How To Make The Most Out Of Twitter

Twitter is a social networking site with a logo of a blue bird. Signing up is simple. After a quick input of personal data, verification of your email address, and confirmation via mobile number or through mail, Voila! You have joined the millions of Twitter subscribers. Twitter gives us huge opportunities to engage with others.…

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The Advantages of Advertising on Facebook

Facebook is one of the social networking sites all over the world that has gained enormous reach with more than a billion registered users. Majority of users see Facebook as means for communication and connecting with friends. But for some who are planning to succeed on business, the site is worth the money and publicity…

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