How Do Monetize Your Email Lists Using Products And Affiliate Offers

The purpose of building a list might be to establish a good relationship with the people on it, but lets be honest. The real goal is to turn those people into paying customers. You don’t have a real business on the internet unless you have a list that’s bringing you in money. A list that generates revenue means you don’t have to be overly concerned with what the search engines might do to you. This list has value, heck it could even be sold to someone else for several times what it brings you in each month. With this being the case we have to focus on the best ways to monetize your list.

 

Monetizing your email list is actually easy. You have two main options. You can promote your own products to them or you can promote affiliate products. Both of these have pros and cons. If you create your own product to sell to your list you get the following benefits:

 

  • Something that was made by you. You have complete control. When you sell a product to your list that was made by you, then you can set the price at whatever you believe is best. You don’t have to share the money with anyone. Plus the people on your list would know that they’d be getting something great, because they read your free content on a regular basis.
  • Your own products give you the chance to show off the type of value you provide when people to pay for it. If you do a good job at this, then you could expect for people to purchase more from you in the future easily. The downside is if you do this wrong, then you could make it tougher for yourself in the future. So you would have to put some real effort into your own products.

Using affiliate offers with your list have the  following benefits: 

 

  • You don’t have to make your own product and as a result alot of the liability is taken away from you. The negative is that you have to properly look over whatever product you recommended to your list. You would be putting your name on this so it would have to be good.
  • With affiliate products there’s really no limit to what you could promote. You could go for product in certain price ranges or look for affiliate products with recurring commissions. It would be up to you.

 

If you really wanted to know where you should focus your efforts when it comes to monetizing your list, then the best thing would be to focus on your own products. This is where you really have a chance to create true credibility. Plus with your own products you always have the opportunity to enlist some people on your list as affiliates themselves. You could use their social media presences to help you in this regard and build your list more in the process.  In the next article we’re going to talk about follow up email mistakes.

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