How Much Should You Send Follow Up Messages To Prospects On Your Email List?

How often do you hear that in order to be successful with email marketing you haveto build good relationships? Why do you think you hear this so much? Well one main reason is because in order for people to buy anything from you these days they have to trust you first. Trust is not easy to get, but once you have it you find it’s easy to get people to purchase from you again and again. The process of building trust starts with you knowing how to follow up with prospects when they join your list. Now we can use an example from the direct response business to illustrate what we mean.


In the direct response business people usually use what are call mailing labels or leads. The leads might be hot or cold. The bottom line is they send out promotional materials to people who showed interest in something related to it in the past few days, weeks, etc. The hot lead is a person who showed interest the most recently. In order to capitalize off of this you have to quickly get in contact with what person and get them corresponding with you. This isn’t easy, but if you do it you have the best chance of turning them into a customer.


It works the same way with email marketing to a degree. When someone joins your list they are a hot prospect. This means that at that time you probably have the best chance of winning them over. If you don’t do it then you risk losing them. A lot of email marketers think people will give out their addresses to get a product/free report and just stay on. This is not the case. A lot of subscribers ubsubscribe very fast once they’ve gotten what they want. You must keep this in mind. You must be aggressive about follow up once someone joins your list.


So the question is how often should you send emails to new prospects on your list? We would say you should send them emails each day for the first 5-7 days. After this period you can decrease the amount to 2-3 times a week. Sending messages everyday is an option, but only if you have something of value to say. If you just keep sending messages with nothing of real substance in them, then some people will put you in their spam folder and or ubsubscribe from your list. In any case you want to always be sending messages to your prospects in order to keep them active. You have to work your list.


The longer you go without sending messages to your new prospects and even your old one, then the more likely it is these people will become inactive. You’d always have to be working to replace them and this isn’t easy. In the next article we’re going to talk about what to do when you do turn subscribers to your list into buyers.


About The Author