How Should You Structure Emails In Order To Make Them More Readable To Your List Subscribers?

Whenever you open up an email and you see that the text is very wide across the screen what do you think? You probably think that it’s going to take a long time in order to get through this email. You probably think that if the email is this long than there really can’t be much value in it. If the email had something to say then it would get to the point and it would get there fast. As an email marketer you have to understand what’s going through peoples heads when they open an email. They like things to be short, sweet and to the point.


One of the best ways to do this is to structure your email messages in a very short way. Just how short you ask? Well you should aim for each line of text to be no more than 40 to 60 characters wide. Now you might want to know why this is. Well think about most of the social media people use these days. The messages are short. Not only are they short overall, but their short in width. People can progress through the message fast. In this way even a bad message will get read over one that’s better, but not structured the right way. It works the same way when it comes to content you read across the internet.


People use to have long attention spans, but all that’s changed now. You have to master the art of sending short (in terms of width) emails to your list subscribers. A longer message has a better chance of getting read if the width of each line is no more than 40 to 60 characters. It doesn’t stop here though. The purpose of sending emails to the people on your list is to provide value right. In this way you might think it’s going to be better to send long paragraphs. More text must mean more information is the line of thinking. Well this just isn’t true.


No matter how good of a subject header you use to draw people in, if they don’t get what they want fast their going to leave. So you have to focus on creating short and snappy paragraphs that are going to be easy to get through. This is what’s going to ensure readers get to the end of your messages. If you leave signature links in your email (which you should be doing) then you’re going to have a much better chance of getting it clicked on just because you get more people to the end of the text. Successful email marketing really is a science when you think about it.


In the next article we’re going to talk about signature linking in your emails and what you should be doing with them. Signature linking is very important and when done right can lead to consistent sales, even when you’re not being blatantly promotional.


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