Keeping Readers Engaged With Your Email Messages

What do you believe it’s going to take in order to keep readers coming back to look at your email messages? Do you think you can just send them links to different content you find? This might work for a while, but you need more than that. What you need is a strategy that’s going to do a good job of drawing people in. You need something that’s going to give your email subscribers a reason to come back again and again. Well the best way to do this would be by using cliffhangers in your emails.

Now what are clifhangers? Think of when you watch a television show and it really draws you in. The story is really good and right before it gets to the point where you feel you’ll get closure it says “to be continued”. These type of episodes work great, but only when the actual story is good to begin with. Another example would be when you see thread titles on forums. You might see something like “ make a $1000 a week by doing—–”. The goal is to get you to click on the title in order to find out the other part of the information. When done right this works really well.

Well when it comes to your list subscribers you have to think in the same fashion. You have to leave clifhangers in order to keep people coming back for more. Another way to put it is you have to create emails that will give readers a reason to come back. Here are some examples of what you can do.

Create parts of a message that will draw your subscribers in

When you send an email message to the people on your list you want to give them value. No one ever said you have to give it to them in one message though. If you create something good enough then break it down into different parts of use this to keep people coming back. Just make sure each part of the email series is saying something of real value.

Create course material where people look forward to getting the different parts

Creating course material is not easy, but this doesn’t mean it has to be impossible. A simple way to do this would be to create short how to emails with simple bullet points. Break things down and ration it out over time. Your list subscribers would look forward to reading these if they are really any help.

Promise something of great value and give a little tease to draw subscribers in

Sometimes the best way to get subscribers coming back for more is to tease them with something. You might not have anything to offer them exactly at the moment, but this doesn’t mean you won’t soon. Promise something you know is going to raise eyebrows. Give your readers something to look forward to.

In the next article we’re going to speak about how often you should be mailing prospects on your email list in order to get them comfortable with you.


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