Mistakes You Might Be Making When It Comes To Sending Follow Up Emails

When you send follow up emails to your list do you believe you do everything right? In order for you to keep the people on your list engaged you must send the right type of follow up emails. Making certain mistakes is going to turn out bad for you if you do it consistently enough. When your list members open up their emails they want to see something that meets the following criteria:


  • They want to see emails that aren’t going to be too long. On the internet people just don’t have a whole lot of time. They want to read through what their going to read through fast. Are your follow up messages presented in this way? This could be the difference between getting your messages read and getting them ignored.
  • They want information to be easily scannable. When you open up an email it’s probably because something inside of it has value to you right? Well if this is the case you want to be able to get to that value just by taking a quick glance. The best way to do this is to create short lists that have subheads on them. This way people can get to the points they value most quickly.


You might think that this is tough to do but it’s not. What you have to focus on if you want to have success with building an email list is getting your emails read. Getting people to join can be the easiest part at times. It’s going to be getting them to stay that’s going to be the hard part.


Not only is it important for you to create the right type of emails so that they get read through, but it’s also important that you don’t do to much selling in them. Remember the main purpose of using emails. People want to get messages that are going to engage them and have value to them. Promoting anything should only be done once you’re sure you’ve paid a certain price in the name of providing free value. If all you do is sell then you’re going to send the wrong type of messages. Here are some examples.


  • Everything I’m sending you is for the sole purpose of trying to sell you something. So you really can’t trust that anything I say is authentic or honest.
  • I don’t really care to engage you. What I want to do is find out information about you that’s going to help me sell to you better down the road.
  • All you are is one of many people on an automated list and most of the time I don’t even put much thought into what I’m sending. In fact I might not be the person writing the messages.


These are the types of thoughts that go through readers heads if you do nothing but try to sell to them in your emails. In the next article we’re going to talk about the right and wrong way to send promotional emails.

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