What is a landing page?

As the online marketing and business promotion measures are prioritized over the conventional marketing techniques, landing page is a concept that is well known to the online buyers. Landing pages are the interfaces of the prospective customers with the product portfolio online.

Against the backdrop of time, wherein business houses prioritizes on the approach of online marketing to promote its product and services, the question of “what is a landing page” gets heard every now and then. Both the online marketers and the buyer’s communities use the term landing page very frequently. However, if they gets questioned as what is a landing page, probably very few among them would be able to answer it right. Thus, it makes sense to discuss the aspects of the landing pages so that a general awareness is created.

Getting to know the concept of landing pages

In the perspective of online marketing, landing pages, also referred to as the page for lead capture, happens to be one single-web page, appearing in response of the searches conducted in search engines. Thus, the question of what is a landing page refers to the concept of search engine optimization. Alternatively, the links are embedded with the online advertisements. Landing pages displays the target sales copy, being the logical extension to the search results of the advertisements published online.

Why landing pages are put to use?

Once the basic fundamentals as what is a landing page had been discussed, it makes sense to go dipper into the concept. Often, the landing pages are linked to the social media, search engines and email campaigns. The landing page serves the purpose of the first interface to the visitors who had been directed toward the domain on clicking the links. While the topic of discussion revolves around the point that what is a landing page, it needs to be stated that the links are targeted to the online users as emails. Basically, you would get an email that would have a content to describe something about the page and then you get the links, clicking which you are directed to the web page that carries the advertisement or the social media page of an individual or a company, who might be promoting the products and services offered by them.

The purpose that the landing pages serves

After knowing what is a landing page, it is time to explore more into the concept as to know the functions is performs and how the process goes like. It can be stated like the general objective of the landing pages is to convert the site visitors to leads or sales. In case, the objective is to generate leads, the page would have some arrangements to collate the contact details of the visitor so that he or she can be communicated back. Normally, the pages ask for the email id, phone number or ask the visitor to fill in smaller forms. In case the landing page is used to generate sales, the page would carry links that the visitors can click for getting redirected towards new page displaying the products on offer. It becomes possible for the markets to evaluate how successful is the advertisement, that they do analyzing the rate of click-through and the rate of conversion.

What is an opt-in page?

The question of what is a landing page can not be answered fully, if the perspective of opt-in page is not given some discussion. It expresses the permission of a customer who is in receipt of an email or similar other messages, allowing the marketer to send him merchandises, information as well as more of messages. Online marketers make good use of the opt-in emails. Once the customer expresses his or her interest to know more about the topic, the marketers keep sending messages further till the customer decides to opt-out.

The discussion made above makes it clear that the question of what is a landing page can also be described as an interfacing of the products with the prospective buyers. As such, the concept covers up important aspects in the marketing funnel. In other words, the landing page enables the marketer to comply with the sales funnel process, better.

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